Itzy Blocks™ Sensory Blocks Set

My 10-month-old usually ignores toys after five minutes, but these squishy blocks kept her engaged for a whole afternoon. The soft texture is perfect for her teething phase, and the little textured faces give us plenty to talk about during playtime.

The textured characters are a huge hit in our house—my son loves pressing the bumpy bits while we make up stories about each one. They're soft enough to squeeze without worry, and the 10 pieces give us plenty to rotate through playtime.

My toddler grabbed the squishy-soft block and just started squeezing it during story time—the texture really kept her focused longer than any plastic set we’ve had. The 10 pieces are just the right amount for her little hands, and the summer price made it an easy yes. She’s already building tiny tow